When you come back from the exhibition your bag is full of brochures, your e-mail box is filled with pdf-catalogs and offers, and your brain is overloaded with all the information you heard. In a day or two, you find it very challenging to remember who told what and where. One by one the brochures [...]
After weeks of work, thousands of dollars and a ton of psychological energy you finally get a perfect stand, designed and assembled to build brand recognition and loyalty. And then you take a quick look at it and understand that something has gone wrong, the impression is ruined. There are a few tiny usual things [...]
Any exhibition is all about sales. Well, of course, it's also about increasing brand awareness, loyalty, recognition, etc., but the final positive result of all these processes should be sales. There are steps you can take to increase sales during the exhibition. Appoint meetings If you want to get some contracts signed during the exhibition, [...]
