Using video content during the exhibition is super-effective (if you don’t know it yet — you should totally read our previous articles). Today we’ll talk about the technical solutions you can use on your stand to implement your new effective content strategy.
Individual LCD screens
The simplest way to incorporate video into your exhibition presentation is using a simple extra wide screen. It’s easy to install and extremely versatile. It is not something that could catch your eye from the opposite part of the exhibition hall, yet you can demonstrate complicated animations in a format that is very familiar to the viewer’s eyes.
A few screens linked together
You can arrange a wallscreen made of a few ordinary LCD screens. This type of use means that the seams between the individual screens will be visible, but it is possible to put it to your advantage and to build the design around it.
A large pixel LED grid
The large pixel LED grid can also be incorporated into your stand design, but we wouldn’t advise using it for video content. It has large individual pixels and when a viewer comes closer one can hardly see the whole picture. It only works at large distances and is more suitable for outdoor use, exhibitions are not a good place for it. However, if your main goal is simply to attract the visitors to your stand you can incorporate it into your stand design — a simple vector logo animation without small details could be displayed here. You definitely shouldn’t use it for any information that has to be perceived from a shorter distance.
Extra-wide LED screens
This one will give you some attractive benefits of a large pixel LED grid while it still can keep the picture legible at a shorter distance. It is one of the most popular and most effective options if you have a large stand and suitable video content that has to be presented to attract your audience. We recommend the screens that have a pixel pitch of 5 mm and less for clear and high-quality images. These screens have a better viewing angle compared to LCD screens. They have no seams and it is possible to make the constructions of different sizes of such modules.
A curved LED grid
This type of screen is more of an accent point in the stand design, rather than a screen for video content. It could be a centerpiece of the composition.
A stand wall made of screens
Why use screens in your stand design when your whole stand could be made of screens? Gingerbread houses are obsolete, modern Hansel and Grethel would rather enter a glowing hut totally made of blinking pixels. Using this type of screen is quite bold and it requires a lot of work behind the video content that you are going to display, but the impression and the results will be rewarding.
Whenever you plan to incorporate a video screen to your design you need to think about your marketing strategy first. It will depend a lot on the types of video content you are going to use during the exhibition.