The parallel stripes of the screen symbolize the circles of latitude on the globe. They seem to flow out of the frame shaped as the iconic rectangular logo, like the knowledge about the world flows to the viewers through the National Geographic media. It also resembles a camera lens that is used to show the most remote places on the planet. The screens create the effect of Earth’s rotation by their collocation and by demonstrating the constantly changing footage.
The floor of the stand reception zone resembles the seashore which brings up the memories of travelling and vacation. The feeling of stepping into the unusual and adventurous environment is emphasized by the eco-wall that reminds of the jungle. The negotiations zone is hidden behind the semi-transparent waterfall window. The general impression of the design is that once you join the National Geographic media you get the experience of travelling and exploring the world.